Introducing Amazon Silk

Today in New York, Amazon introduced Silk, an all-new web browser powered by Amazon Web Services (AWS) and available exclusively on the just announced Kindle Fire.  You might be asking, “A browser?  Do we really need another one?”  As you’ll see in the video below, Silk isn’t just another browser.  We sought from the start to tap into the power and capabilities of the AWS infrastructure to overcome the limitations of typical mobile browsers.  Instead of a device-siloed software application, Amazon Silk deploys a split-architecture.  All of the browser subsystems are present on your Kindle Fire as well as on the AWS cloud computing platform.  Each time you load a web page, Silk makes a dynamic decision about which of these subsystems will run locally and which will execute remotely.  In short, Amazon Silk extends the boundaries of the browser, coupling the capabilities and interactivity of your local device with the massive computing power, memory, and network connectivity of our cloud.

We’ll have a lot more to say about Amazon Silk in the coming weeks and months, so please check back with us often.  You can also follow us on Twitter at @AmazonSilk.  Finally, if you’re interested in learning more about career opportunities on the Amazon Silk team, please visit our jobs page.

810 Responses to “Introducing Amazon Silk”

  1. AMAZING! This is a dream for every company! You can spy on your users and sell it as a new feature. This is exactly what I will never buy! Opt out? John Doe will never know…

  2. This appears on the face of it to be a great idea. A company that has actually used data on how a person interacts with the web (and common sense) to devise something that is faster, more accessible and utilises the power of the cloud to suppprt it (how good will the Amazon cloud be?). However, I wonder how they have actually designed the interaction achitecture around the browser…..if its not user friendly, then it does not matter how fast it works. Would love to try it out and see for myself.

  3. great concept and and an elegant device !

  4. Very cool. Good work guys

    • Do these require a virus protection plan? I am wondering b/c that would be an additional cost or is it like using a mac? Sorry new to all this

      • What do you mean, is it like using a Mac? o.O People make viruses for Mac so you need virus protection there. People don’t make viruses for Kindle so you don’t need virus protection there……

      • Impossible to say. Apple has been extremely virus-averse, but no one is about to guarantee that the company’s computers will remain invulnerable to viruses going forward. But with a tablet, viruses are less likely to be a problem than with a computer, where you’re constantly downloading programs and files and being invited to open them. Most viruses require the cooperation of the user to infect a computer. If you stick to Apple or Amazon-approved “apps” and download movie and music files from legit, respected companies like Amazon and Apple, you really have no reason to fear viruses. I don’t plan to do e-mail on my tablet (or iPod), but if I did so, I’d be wary of opening messages from unknown sources.

    • what happens when the amazon cloud server goes down..shall it not interrupt the web browsing .. since it looks like a whole mainframe kind of thing supporting each device ? also .. how many device the cloud server can support at a time ? but ya a cool idea.. i would rather be happy not to have a new browser though.. but anyway.. each business model is different.. waiting to see the silk+kindle fire

    • I thought it would be YEARS before I would be adding a touchpad to my wish list! But it looks like the future might be here now! I’m more than happy to see ANY alternative to the METRO interface! Thanks Amazon! Thank you Jeff!

    • stop talking guys….
      1st- show us the example.
      2nd- What will be happen? If your system down
      3d- how anout personal info? can some one get into like it. take it then sell it?
      This is the best selling tool, i think

    • Yes, it sounds great!

      And, now, I’m sorry to ask a very annoying question- but I’m the quintessential consumer (I’m always wanting [fill in the blank] my way) which has made me a long time Amazon fan, and makes me curious about the Kindle Fire, and specifically, Amazon Silk…

      … oh, right, the question… the question is, “While Amazon Silk is currently available exclusively available for the Kindle Fire, can I look forward to seeing a version of it for my other devices any time soon?”

    • will I be able to access Shiftwise from my fire?

    • No parental controls on the silk browser is a HUGE issue for parents considering the Kindle Fire. On my previous kindles I could download a book and send the kids up to their bedroom to read it without any worries (previous kindles had “experimental browsers” but they were low resolution black and white versions that were not nearly as capable as the full-fledged silk browser).
      I was looking forward to the richer experience on the Kindle fire so the kids could see the color animations and illustrations they had been missing in children’s books. The problem is that now with the silk browser, your kids can go to YouTube (or worst) and Amazon is not giving parents any way of controlling that internet access. (According to Amazon CS they do not have any way to disable or even password protecting the silk browser) I’ve owned 6-7 kindles over the years and I just ordered 3 kindle fires for my children- now I am considering returning them for .. I hate to say it.. 3 iPads. Please help me Jeff Bezos!

  5. Intrigued but leery of costs September 29, 2011 at 12:30 pm

    Sound concept to leverage the greater resources in the cloud. It’ll be of benefit to me only if I don’t find myself having to micro-manage me network usage because of data metering by my wireless/ISP provider.

    • And this is nothing new since Opera is doing this for years now, where the browser is getting served request answers from Opera’s servers. The servers cache and reformat the pages to make them better usable on mobile devices.

      Do we need another “new” browser out there right now having so much choice already?

      • My guess would be that Amazon’s servers and network are a good bit more robust than Opera’s or those of any other browser on the market.

      • I agree with Bruno. We need more standards. We dont need another frickin browser. This browser just boils down to caching.

      • I am always happy to see more choices rather than less!

      • I believe Amazon Silk for Kindle is exclusive to kindle at this current moment. Amazon has built an ecosystem for their device to leverage performance. So your statement: “Do we need another “new” browser out there right now having so much choice already?”.

        Damn right we do. Amazon Silk is different with the way Amazon is designing their cloud. Amazon’s Silk Is more than just a browser: it’s a cloud OS for the client.

      • As a web developer who needs to make my web pages compliant with Firefox, Chrome, Safari and the many versions of IE, I must agree.
        We do not need a “new” browser! We do not need a “new” interpretation of CSS!

      • Why not? Competition stimulates…, drives prices…, increases tech. knowledge on what and what not to do. It gives you the opportunity to choose what you want so you don’t have to except only what is given.

  6. This look like a big proxy system …

  7. Alfred Siew (@alfsiew) September 29, 2011 at 12:32 pm

    US$199 is the right price point and it’s good to see Amazon taking effort to develop a tablet that’s more than a cookie cutter Honeycomb device. Can’t wait to try Silk out.

  8. Please ! No more Web-browser !

  9. What will happen if the Amazon cloud goes down? . Do we loose all browsing capabilities on the tablet or does the tablet come to a craw trying to process all the info locally?

    • Ummm. It’s called a cloud because it is spread over a huge network of servers. If every server in the cloud goes down, there is probably no internet to access…

      • >>If every server in the cloud goes down, there is probably no internet to access…

        Not true.

        The cloud can go down. It’s just another hosted service – it can break, degrade, or disappear entirely. What really matters is how smoothly the device can switch to rending content locally, and whether local privacy regulations can be adhered to, IE, You’ll never be able to use this device to file your Canada Revenue return due to CDN data control regulations. So it’ll be a US only device for now.

        Where data is managed matters a lot, and this is merely a great method leveraging AWS to crunch data on a mobile device. Neat solution. Nice price.

      • Ummm no. The Amazon East cloud was down for over 4 days and the rest of the Internet was just fine.

      • you tell ’em clay. cloud city forever!!

      • That is not true. Also if Amazon’s network completely fails we probably have bigger things to worry about.

    • What happens when the electric grid goes down? You see, those were the same exact questions people ask themselves every time before outsourcing their dependence on X to an outside provider Y. Yes, you might lose access for a bit in that tiny fraction of a percentage that it will be down, but it’ll shortly be back; you might not even realize it went down, just like electricity today. Unless there’s a terrible snow storm…

    • No. They answered that in their presentation. The Tablet will have BOTH capabilities, traditional, plus the silk browsing capabilities.

    • What about if your network goes down, or the web site your are browsing or the internet provider… I am sure they will make it stable. They are thinking outside of the box and I like it.

    • lol good question. And clay you are wrong. Amazons cloud servers are finite to Amazon not the internet in general.

  10. I love some of you commenters. You’re hilarious. First off I’d imagine a handful of you making your wild accusations of an Amazon Government take over and extreme paranoia of your data probably wouldn’t even buy a Fire in the first place. This isn’t 1984. “Oh but big brother can happen if you just sit by idly without making a stand!” Yep, and you could be killed in a car accident driving to work in the morning — so you better just stay inside where it’s safe all day every day. All these things that -could- happen are far too scary so it’s best just to be a shut-in who uses the Private Browsing mode on a home made browser running OpenSUSE. You might want to all do a little research into your local internet providers too, surely they couldn’t be monitoring your traffic… could they?

    The internet needs to get real with this whole “but it’s MY data” business. Big deal. YES Some of that data is used for advertising. But one way or another you would be targeted with ads. Personally I’d prefer if that ads I’m seeing are at least somewhat relevant to my interests. Then there’s the other aspect of the data… the “Oh my gosh but what else are they doing it with it!?” They’re using it to optimize your experience. They’re using it to do things like mentioned before and predicting your next page click to load data faster.

    Typically user data is looked at a very macro level. If I’m given a data set of billions upon billions of entries I really do not care what a single user is doing. I care about trends. I care about doing things that will help the biggest percentage of users. I am not sitting there wasting my time fishing through John Doe’s personal information and then showing it off to my buddies. Guess what, you’re not that interesting, everyone does weird stuff every day and no one has time to care or waste looking into individuals.

    • Id just love to say you really made me laugh with this, and thanks for brightening up my day. Well said Sir!

    • Realism in a sea of paranoia and exaggerations. Good to see someone sees the big picture.

    • Great Post, Thank you!!!

    • You may have no desire to have access to somebody else’s data — like, say, confidential banking and investment info — but recent history confirms there are plenty of people out there who do. I’ll wait and see, but I feel the privacy issue will weigh heavily against this new product. I can’t escape the feeling that it may be fundamentally flawed.

      • Really? So your telling me that your data is safer stored on the device that can be stolen? You are more likely to get your tablet stolen or a keystroke logger trojan installed than lose your data stored on Amazons Cloud service. I suppose you don’t bank online. Someone at your ISP is probably watching you right now. Waiting for you to deposit that extra $40 so they can cyber steal it from you.

    • no, you’re not but I worked for a company in the “dark ages” when time share didn’t mean vacations – when it was basically this notion called “the Cloud” – we were a timeshare company.

      We knew that once they signed on with us, they were ours, they couldn’t afford to go to another vendor because we had all their important information.

      No one cares about the small stuff but there is some serious information that most folks don’t even think about and just put out there. Privacy is gone today, but having seen what “timeshare” could do I have real questions.

      We are indeed, living with Big Brother – and who know how that information might one day be used? Ever read 1984? If not you might want to.

    • Made my day, u r so right

      • My only question is, before I buy one, Can you access any web site you want and do business with them. Like I sell Avon so can I go to Avon’s web site and do my business I need to do anywhere I want to?

    • bravo. Very good response. Couldnt have said it better myself. It’s laughable. People worry without really understanding, just EXACTLY what they are truly trying to worry ABOUT.

    • LOL great points… yes, the data I have of my members is to help them have a better experience, I don’t care what it is, or trying to find out personal information… most folks aren’t stalkers in that way.

    • BENJAMIN MOORE EUBANK…. heck what an explanation…. but its all bogus… “some of the data used for advertising” “you’re not that interesting” “I am not sitting there wasting my time fishing through John Doe’s personal information”
      yeah…. claim all you want to…. but both of us know its all just BS talk!!

    • Well said Benjamin. Samuel Johnson said it best – “Nothing will ever be accomplished if first all possible objections must be overcome”. Amazon Silk clearly is a synthesis of many advances in this expanding field. Kudos to 21st century brain-power. This is truly a fine example of Western civilization’s post-manufacturing focus – communications, information technology & services vs our former focus on industrialization/manufacturing.

    • So is this like a IPAD or a tablet, with no phone/text? Is this the goal of competing with IPAD/Tablet makers? Is the screen big enough to hold interest in web browsing?

      • This is for people that don’t want to spend $500 on a device they use to play basic games, browse the internet and read books/magazines. Having said that, it does sound like it is for 99% of current Ipad owners. As with the original Kindle, it has progressed over time. I would imagine features will be added in future iterations, when tablets are more common place. For an entry into the market, this one is pretty good and at a very good price.

    • I must say that you made me laugh. It is refreshing to see someone with a sense of humor along with sense. you hit it right on the head. People are so freaking paranoid now-a-days. Good comment.

    • Agree with you. This is a good comment.

    • @Benjamin “Personally I’d prefer if that ads I’m seeing are at least somewhat relevant to my interests.”

      There are risks to this, including becoming extremely boring. Check out Eli Pariser’s talk on Ted about this. Randomness helps creativity.

    • great great comment! Thanks for thinking.

    • Tell your story to all the protestors in the Middle East who were rounded up and tortured based on data mining by their oppressive governments. Oh yeah, I forgot, we’re in “the land of the free” – we couldn’t possibly have our government looking into our financial, health, library, DVD rental, email, phone, etc. records – especially not without a warrant or probable cause! Dream on, McDuff….

    • I agree with Benjamin here. Ugghhh! I am not that interesting. Yes, user data is primarily used at the macro level for trends encapsulating what a majority of people are doing then enhance or sell to that group. But, individually, our lives are not that interesting. PS – If you are Michael Jordan, Oprah or Obama – you shouldn’t use the internet. Yes – your life is that interesting.

    • Benjamin,

      Too glib. Individuals have endless time to waste looking into individuals. Many studies have shown that a high proportion of people would open the personal file of someone they knew if they came across it at work. So you should work on the assumption that someone who doesn’t like you, or maybe likes you too much, is going to open your file one day, and the only question is – what will they see when they do?

      You’re kind of toying with taking the “There is no privacy, get over it” position, which is at least a coherent and defensible one. But asserting that no-one is going to misuse your data is pretty naive.

    • do you really count the billions? that would take a long time. no wonder you don’t have time to look into individuals. sheesh. i would hate your job. you would need a computer or something.

      i ride a bike to work.

      and shhh!!! don’t talk trash about the amazon government! those people know people. and THOSE people fly black helicopters. wink wink. know what i’m sayin? they have scopes.

      the “cloud” is watching us because it has nanobots in it. duh!

      i like kindles AND fires, woot!


    • The issue is really more that people who’d rather not share their information and receive targeted ads / an ‘optimised experience’ ought to have the right to opt out of having their data collected.

  11. Given that Silk is an Amazon cloud dependent browser, and most non-Silk browsers depend on the local machine to process content…it’s apparent that there are advantages and disadvantages to both approaches. I see that “you can opt out of the Amazon “proxy” and operate in Basic mode”. However, rather than making that a setup choice…it should be available each time the user accesses new web content. After all, shouldn’t preservation of “user choice” be a fundamental building block to all publicly available software developments?

    • That would be really annoying…

      • Kleinen Hamstiren September 30, 2011 at 9:46 pm

        What if it’s hotkeyed?

      • Maybe they could set it up, like chrome does with Java, where you can exempt certain sites or include certain sites that you want to enable the cloud storage feature. That way you would just set it up once.
        I just started using the inclusion technique with chrome and I am really loving it. Only sites that I authorize can run java on my machine. I keep the java tools tab open and when I run across a site that won’t run, then I can add it to the exceptions or move on to another site.

      • [ ] Don’t ask me this again.

        If I had the intention of buying this tablet or using this browser I would want an option like this.

        I’m the guy who leaves UAC on even though I don’t particularly need to.

    • What’s the difference between Amazon’s Cloud and facebook? Marketing….

      People put all their personal information out there and think because they have a password that it is safe…

      The fact is, if you are accessing info on the Internet, then it’s not just for your eyes only. If you need to live in the dark age,
      then throw away your computer! Stay off the internet….

    • Really? You want an annoying pop-up to ask you the same question every time you click on something? I will stick with the setup. From the specs listed the hardware is more than capable of processing everything locally. That said, if the cloud works well I will be using it exclusively.

  12. Will all of this (cloud-based storage and EC2 integration of the Silk browser) work outside of North America?

  13. I don’t like the idea of having a middleman between me and the internet. Amazon will know everything you do on their Silk browser. Too intrusive for me. The reason I dont run Opera turbo or mini. I understand the reasoning behind it and in our day of Facebook. I doubt most people will care or understand that everything they do is being tracked, bought and sold.

    • It doesn’t matter what browser you use, a lot of information is collected and aggregated so that we can analyze trends and look at performance. Amazon also already knows a lot about you just by having an account. You do however have a choice, be a customer or not. Nobody is forcing you to use a device or particular technology but you may want to get used to it if you want to join in.

    • I couldn’t agree more… Handing all security over to anyone, even though they already have my Credit Card numbers and purchase history for the last 5+ years is very scary.

      Most people won’t understand however…

  14. 6 minutes of nerds geeking out and no shot of the actual browser? Also, there are some MAJOR privacy concerns here.

  15. This is a good selling point but I am not sure I want all of my content being manhandled any more than it already is. I am currently planning on getting a Kindle Fire but.. I will need the option of using a different browser if I want. Apparently this is going to be the case (from the posts here) but I will need more assurance before I jump into this one.

    • folks wake up, the world already has your data. I just went to a site called beenverified, and believe me they all have it. Borders just gave away all our info on a business merger, they have all your data, that clerk who grabbed your credit card, they have all your data. the pissed off IT tech who just left the company has all your data… what did you think you wanted to be like Star Trek geeks but can’t handle folks knowing who you are? believe me they already do every bit of data you ever used online or off they have it. just the fact that you login using twitter, or facebook via this site, they can track every bit of you! welcome…

  16. Would be interesting to see how it compares with the Opera browser. Are there any comparison stats on it?

  17. I’d like to take this opportunity to invite Amazon to follow the lead of other web browser vendors like Google and Opera (hopefully with similar contributions from Mozilla soon) and provide a Selenium WebDriver ( implementation for the Silk browser.

  18. This is a great concept. Love everything you have shown… except the requesting of a page before an individual needs it. That throws off website metrics. What if the user doesn’t go to the page you already requested for them?

    There are a lot of lawsuits waiting to happen in regards to how advertisers are charged on a website. And in regards to how data is reported.

    Is it ethical to pull a page that may not be used?

  19. I’m interested in how the privacy options are going to work. Do they store every website all their users go to in cache? Or are they only choosing specific ones? Do we need to pay for the EC2 backend?

    Silk is an interesting name… It’ll be fun to see how this plays out.

    • “Do they store every website all their users go to in cache?”

      I would say “no” just because they called it cache and not log or a historical reference. Cache is a limited temporary space that stores information that can be accessed right away if needed. However, if all the given space gets used, the one you haven’t used for the longest time gets overwritten. Simply saying, it doesn’t create more cache just because you’re current one is full…

      “Do we need to pay for the EC2 backend?”

      No, it’s already built. EC2 is Amazons cloud services.

  20. Spencer Hochstetler September 29, 2011 at 5:47 pm

    It is good

  21. Spencer Hochstetler September 29, 2011 at 5:48 pm


  22. it’s b.s. because there is no 3g connection. Web pages load fine on my iphone when I have wifi access.

    • Sounds like a speed test is in order.

    • yes! I agree with the lack of 3G capabilities… if not for streaming, but at least for webpage access (like GoogleMaps, stored documents, e-mail reference et c.)

    • Don’t forget about tethering. I for one will probably be using this quite often with no Wifi available. That is where my Android phone and it’s hot spot come in. With the description of how the Silk browser works, the amount of data sent will be minimal which will allow for less data used on a 3G/4G data plan and faster page loads.

  23. If you don’t like Silk you can run it in basic mode and its pretty much like any other browser.

  24. Is there going to be a Firefox browser version that will run on this?

  25. Yes we need a new web browser, the Android browser for tablets is useless when trying to blog to WordPress and the “apps” are just as crippled. Can I install Silk on my Samsung tablet? Does Silk work with WordPress, meaning can you edit/format text, edit/format/place photos within WordPress using Silk?

  26. Charles Whitmore, PhD September 29, 2011 at 6:44 pm

    I find it fascinating about how Amazon talks about how fast their network runs. My personal experience is that when a web site stalls loading and I check out what is causing the stall, it is usually something trying to be loaded from an Amazon server. I have similar poor experiences going to the Amazon site as well. I find the Amazon servers to be some of the slowest responding servers in the world.

    I think there are some great ideas in this implementation, but the Amazon network needs to live up to the hype. And my experience is that it does not.

    • It depends on what AWS service the Web site may be using. I have found EC2 to be pretty fast and never had any performance issues. However some sites use S3 for storing content – S3 was never designed for performance, – so lets not prematurely blame Amazon Cloud for poor performing Web sites till we understand which part of the cloud these sites use.

    • I wonder why I don’t see more complaints about this … it seems to me that the only site that takes forever to load and consistently stalls and freezes is AMAZON.COM!

    • yes – we are one of countless people / stores selling on amazon and it’s embarrassing when it takes 5 minutes or more to access your own inventory for a customer in the actual, physical store.

  27. what about privacy????

  28. Will it play flash?

  29. No word about SECURITY… Is silk a joke or, you talented guys are jokers?

  30. One problem here. It is done by amazon. storaging OK, but smart search it’s the wrong company. Leave the search to the other and just stick to processing. Just because you know how to sell storage and products/ebooks you are not good at searching information.

  31. I’ve seen comments that say not to worry about Big Brother, but what about Little Stalker? What about websites like Spokeo, that publish data for absolutely anyone to see about you, that they get from who knows where?

  32. I suggest that Amazon should license (if not willing to go so far as open sourcing it) the browser server code to providers who would run it, possibly for a fee, to users who buy Fire and wish to have their server-half of the browser not run by Amazon, for reasons of security, performance, or location. Maybe I’d even like to run my own server to service my Fire within my company.

  33. I don’t know what to think just yet. Help will be a big issue with me.

  34. Clap Clap Clap, finally really thinking in the customer experience. Congratulations on this achievement and thank you for bringing to life to such a device.

  35. Sounds like ‘smoke and mirrors’ and a lot of crap I don’t want in the cloud. I already don’t like the fact that websites put cookies on my computer to track where I’ve been and where I go.. And now Amazon, the merchant leader for online purchases, is going to have 100% access to all the data of where I go and what I like to view on the web?? Sounds a lot like Google’s “indexing all” and Facebook’s “like” knowledge which is a concern that they (a company, any company) already knowing TOO much about us.

    To really break this down… So…if I use a Kindle, and they know I’m reading certain things–like lets say pet toys, and then they know I’ve looked at Puggle breeders, then they know I’ve visited Petsmart’s website… That’s a chain or trail of knowledge that they about me to help filter target ads to me about services and products I can buy on Amazon.

    Again, I already have enough of my “likes” on Facebook, Google’s knowing what I search for. I certainly don’t want yet another super-giant of search to know even MORE about my searching and shopping patterns. Sounds to me like an invasion of my privacy.

    • And yet you commented on an amazon site, which tells them that you had an interest in Kindle Fire, but lost the interest due to some concerns. Now they will send you direct “ads” that will try to gain that interest back.

      In the meanwhile, stop using the internet if you care so much about you’re privacy.

      Seriously, this word “privacy” is annoying me.

      Here’s what you should do if you are really concern about “privacy”:

      1) Tint all the windows of your house.
      2) Don’t use the internet.
      3) Don’t talk to anyone as talking to even your mom could lead to secrets going out.
      4) Don’t get a credit card.
      5) Don’t open a bank account.
      6) Don’t use a cell phone. If you do, use prepaid.
      7) Don’t buy a car (since you won’t have a credit card, credit line, etc). –> You know things that the government can try to figure out while looking at the said data.
      8) There’s a lot more and I’m lazy to type.

  36. Does this device support Flash???

  37. Like the concept and has great potential. Hook, line and sinker for prime members..

    Did I mention – watching the video felt like an ad for CDN

  38. Well I would probably think amazon silk would be ok for me as I don’t do a lot of browsing. I do use FB and twitter and I do have 2 online busineses but then you could run it in basic mode. Well I want one anyway for reading mostly. I work from home on my PC and when I am out then I AM OUT!

  39. Just wondering if Silk will render, say, the Barnes and Noble web site optimally? Not that I would want to do such a thing, but is there anything that it creators may not want rendered? Or will it have a HAL-like breakdown if we ask it to so something against the creator’s wishes?

  40. another device…another browser…another concept….but can it beat apple monopoly…

  41. looking forward when available

  42. Great work,….appreciate the team putting the user needs ahead of style and technology,…

  43. There is no Java for Android, (Ipad, Iphone et al.) is FIRE equipped with Java?

  44. Very cool tech. Good work Amazon!

  45. Great to see the cloud computing taking off and landing at our foot step. An high impact technolog package, we shall test it out on the final product as the FIRE to be released in Nov.

  46. Um… so… if I visit my bank website… then they automatically access and save my next “transfer money” page or my “details of an account” etc, using my id and password, in their cloud??? Is this what they are really offering???

  47. im in love lol

  48. Interesting thought, using Amazon’s servers for the horsepower.
    It does imply a dependency on a level that we haven’t seen before on the consumer level.
    It will be interesting to see how this plays out.
    I can’t imagine that intelligence services won’t be sifting throught your files and searches…..

  49. I’d like to extend a personal THANK YOU to the folks at Amazon for presenting this video with significant technical detail.

    It’s done with all the elegance and presentation quality you’d expect from Google or Apple, and yet, the presenters seem to vibrate with excitement and intricate knowledge. It’s infectious, and being a knowledgeable computer user myself (like many), it inspires trust.

    After all these years of dumbed down products and presentations, and this attitude of “don’t ask; you don’t need to know” I’m happy to see a major player treat its customers (and potential customers) as intelligent, curious people who appreciate not just the “what,” but also the “how.”

    • I agree!! I appreciate the intelligent presentation. Thank you for treating me like an intelligent consumer.

      I WAS hoping for a demo of the browser!

  50. “Requesting a page before an individual needs it” isn’t a new concept, conceptually at least. “Pre-fetching” of memory pages within a computer to speed up memory access is a concept that’s been around for years. Typically it’s been based on the likelihood of a page request being in close proximity on the physical storage device to the previous request, but the idea is the same,….trying to anticipate subsequent memory requests based on the previous ones.

  51. .
    Explain the Wi-Fi aspect.
    Is it tied to my router?.
    Would i need a telco device for roaming?.

  52. Amazon has thrown down the gauntlet on cloud computing.

  53. So it’s a terminal…

    But really cool:)

  54. Very interesting comments and concerns on privacy. To be honest, I trust Amazon more than I trust Wells Fargo with my bank account numbers.

    I would imagine (and hope) that Big Brother has more to worry about than me deciding whether I am going to check my fantasy football score or….

    They nailed it with the Kindle so I am sure the Fire will be a success as well…..good luck to Borders…my Nook is going to be an antique very soon.

  55. Didn’t know replies were moderated here.😦

  56. Oh so you claimed this was your idea after opera has been already been doing htis.

  57. I still can’t believe people expect privacy and protection when on the internet. I take it for what it is, the world wide web. You have access to the world and the world has access to YOU!!!!
    (no matter the browser). Any info you put out there is vulnerable, whether to hackers or big brother. That is the price for convenience.

  58. This is hilarious… Isn’t this just a proxy server? isn’t that just a fancy name for a cloud?! Nope. Not really. This is more comparable to wan scaling than anything. Its taking the information your brower would use and storing it on the backend and sending you on the info the fire needs to display the site. That is completely different. It’s good technology for tablets/smart phones. Amazon isn’t the first company to do it.

  59. To those comments concerning security and privacy:

    The fact that we are writing here and the fact that the Fire has not yet arrived, indicate you must have something (your desktop, iPhone4, Notebook etc.) in you hands today. If you are worrying the cloud and a newer browser so much, simply use your preferred and existing way of browsing for sensitive stuff, and the cloud for general stuff.

    Like it or not, use it or not, the cloud service is here to stay. Looking back some 10 years ago would you be afraid of what you are actually doing today? What about another 10 years down the road? Technologies will advance with, or without you.

  60. Will I be able to download and run the Amazon Silk browser at some point on my laptop, or will it only ever be available for the Amazon Fire device?

  61. Sounds great … prove it! I have to when I make that claim for my software. Why no comparison to other browsers?

  62. Im excited.. already ordered my fire… cant wait till november

  63. I am a dummy, why is it so hard to get a reply from Amazon – and not a series of techie responses which don’t help me, a mere trader at all?

    Does this thing accept PDf Files or EPUB files for full-colour large volume books?

    Is anyone out there from amazon responding to basic questions like this? After all content will surely be an issue here? Or not?

  64. Seems that this browser is making the filter bubble even worse? The websites you don’t usually browse will load slower, causing more frustration, thus strengthening the behavior of just visiting the same old websites every day.

  65. Leslieanne Gilbert-Grunder October 1, 2011 at 1:55 pm

    It’s a great price. I want to try it. Amazon, if you send me one of these Kindle Fires, I will review it and Silk, from a users perspective. If it is as great as you say, I will rave about it from here to eternity and all my internet stops between, on my laptop and outloud. Thanks, A curious fan, Leslie

  66. Amardeep Juneja October 1, 2011 at 3:09 pm

    very cool! looking forward to trying it out!

  67. SILK looks much like what i’ve been anticipating and waiting for. Thanks Amazon!

  68. Amazon Silk: Faster Browsing Compromising Privacy And Security

  69. This video obviously targets the techies who understand all those tech terms and jargons. Why don’t you explain the advantages of this browser to a user who doesn’t care about how it works? Or isn’t there a perceptible advantage? Is that the reason why we are not seeing a comparison video of Silk and other browsers?

  70. Cool! I want and Amazon Fire with Amazon Silk!

  71. am i understanding this right. that this has it’s own internet provider.? if so what is the cost?
    or do you have to have your own internet with a router? I live in the country and it’s hard to get a connection.

  72. This sounds really interesting. I understand the availability being limitted to Kindle users. It’s a way of managing resources and make sure that whoever is using the cloud has paid for it. Are you planning to sell this as a service for those who don’t need (or want) a tablet?

    BaS: Browse As Service.:-)

  73. Although there are lot of security, privacy and ethical questions that need to be addressed about the new browser and the technology behind it, Great job Amazon!

  74. I can’t wait for Kindle Fire with the Cloud browser. It will be faster and more reliable then what is avilable presently. Glad I waited till someone had a tablet that will be fast enough to keep up with me and what I want to see.

  75. Awesome, I can’t wait to try it out!

  76. I am a card carrying personal freedom and privacy of information “nut”. As such, it always concerns me when a new technology promises a more intuitive user experience in exchange for the ability to track where we go. Cloud computing may seem like a good idea now, but I fear it is leading us down a slippery slope that will destroy the freedoms most of us enjoy, one piece at a time. As a society, we have become accustom to surrendering what our forefathers fought big wars to protect in little chunks. We sit idly by, watching bits and pieces fall off the glacier without realizing that the whole thing is eventually going to drop into the sea. Alternatively, maybe the glacier doesn’t fall off completely, but shrinks so slowly that the next generation cannot possible conceive of what they have lost.

    We would do ourselves a great service by demanding we retain the rights we have before there is nothing left to lose. For consumers, this means voting with our feet and choosing options that preserve our personal freedoms and guard against the mass collection of private data. As a society, I hope we are not to hedonistic to accomplish this task.
    I would include my name, but I am sure “they” already know it!

  77. Very exciting ideas! This has the potential to open up the flood gates for mobile browsing/learning in education! Hopefully encourage more schools districts to incorporate more mobile devices in the classroom.:)

  78. When is Silk and the Kindle Fire in general coming to Hong Kong? I really want it.😀

  79. Unbelievable

    @Infogear we’ve done split browsing back at 1996 (infoGear iPhone) when clouds were onlyassociated with rain

    history proves that good ideas last long even in a very fast moving technology age …

  80. silk a browser!!! cool name let me also try it out

  81. I’m a non-techie and, as Barnum said, there’s a new sucker born every day. So I’m a sucker; and a non-paranoid.

    I’m 78, ride a sport motorcycle, sail single-handedly, and, for want of any better words: “I live.”

    I’m preordering a Kindle Fire. So there.

    What is Big Brother going to do? Crucify me?

  82. what about support for all web apps browser compatibility. Do we have to add one more to the check list? How do you keep up with all W3C standards?

  83. It’s a catch 22. Yet another technology that still fundamentally relies on prefetching tons of data which may never actually be accessed. All this prefetching clogs up the net and slows browsing down for everyone else who hasnt bought into the cloud. The cloud speeds things up not by making things actually happen faster, but by slowing things down for everyone else.

    • “Yet another technology that still fundamentally relies on prefetching tons of data which may never actually be accessed”

      i think so

  84. Fire is right! Imagine the scence… Prometheus returns from Olympus with his great prize. The village elders go into hyper-critical analysis paralysis on the minutia. The people feel the first warmth, roast the first joint, launch the first civilization. Amazon expands the possibilities…again.

  85. So, your page loads faster. That’s your revolutionary new idea for web browsers?

  86. Tablets are used heavily by kids and young teens, and Kindle Fire sounds particularly oriented to entertainment. Will Silk have strong, effective parental controls on what internet content can be viewed? Also, will the Kindle Fire have a way to control what music, apps, and games kids can view, preview, and download?

  87. Amazon now knows everything you’ve visited and search… :p

  88. That sounds very interesting. Something new to me.

  89. Ok, so amazon browse for me and shows me the results.
    That’s not a bad (tech) idea. In fact I like it; I gonna think around the way to implement something like that in my corporate network. I meaning! Mainly for our mobile network.
    I’ll be glad to read the silk privacy disclaimer.

  90. My wife and I both have kindles and like them. She especially likes that she can make the print larger because her sight is not what it once was. We both like the storage capacity for travel. However, what I do NOT like is how expensive Amazon’s books are and how restricted is the device to Amazon’s products, as in ebooks from the library for example (as in none).

    Wouldn’t one think that there would be more economies of scale in eliminating the physical book? No paper, no cardboard, no binding, no printing, no shipping, no middle man, and yet sometimes the kindle price is as much as the actual book! That gives me a bad feeling and since Amazon is from all reports selling the kindle Fire at a loss, the product costs are going to be even more expensive and the software more exclusive than it is now. I hope they can give some reassurance about this, but I’m not holding my breath.

  91. I’m a non-techie and when I got my Kindle it said ready right out of box…What it should had said was ready right out of box if you have a Wifi connection. If not you have to download all the books you buy to your PC then load them on your Kindle. I would love to have the Kindle Fire for my six year old boy because he has taken to reading and all the books I put on my kindle for him kinda misses the mark being in black and white. So you know my question is: do I need any other kind of connection or is this thing really ready right out of the box. I don’t have access to free Wifi and all hotspots in my area are password protected. I do have internet service with Spirit but no wireless.

  92. This is a joke right? All you are doing is bundling a proxy server into a browser by default, nothing special at all. The real issue that slows down mobile browsers is the bandwidth, so you do a little optimization. I think it’s not worth it, especially for paroniod people who are concerned over privacy. I got news for you, all the data Amazon would have for this, your ISP already has. All in all though is is quite worthless, this has no real value to it.

  93. Guys how do you handle ajax requests? Just keen to know…

  94. I currently am a kindle owner and have been one for several years. I enjoy doing most of my reading at night when it is dark. I have bought several of the kindle reading lights available and they have all failed for one reason or another. I plan to buy the kindle fire because I assumed there will be a background light available like the iphone reading app (which is great but screen too small for hours of reading).

    I am going to follow the ratings carefully to hear what customers are saying on how the kindle fire has evolved as a reading device. I don’t particularly care for browsing. I just want to stay in the dark and read for hours until I fall asleep.

    I am very excited about the kindle fire and have email all of my close friends and asked them to keep a close eye on this new device that once again going to change the way the world reads. Thanks in advance!

    P.S I don’t worry about quality. Anything with Amazon’s name spells out quality…it’s like apple…once you see that little apple all doubts about quality get tossed out the window

  95. Back to the big Mainframe. How long before we will need to pay to retrieve our stuff from that cloud up there?


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